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Do your designs work for the humans that use them?

Great functionality, well-crafted features and outstanding aesthetic are worth little if the products aren't rooted in understanding how humans think and work.

This course in Human-Centred Design (HCD) uncovers fundamental human characteristics shared among everyone around the world, regardless of a specific user type or culture. This comprehensive introduction to HCD equips you with practical and operational guidelines to go beyond the traditional understanding of end-users and their needs. You will also learn how to conduct HCD expert reviews so that you can successfully sketch concrete suggestions to improve and optimise your design and user experience. The online course is a shortened version of our three-day in-person course that we hold regularly at UX Campus in Copenhagen. Click on the button below to learn more:

Hi, I'm Rune

Senior Human Factors Specialist, Ph.D.

Over the past 20 years, I have worked with building a bridge between evidence-based psychological theories and design tools and processes. In this course, I introduce the design-psychological tools I have developed, and illustrate their use on a multitude of project cases from my work across various industries.

We've packed the course with all the knowledge you need to improve your designs

We will walk you through the 7 design drivers that shape how humans interact with products, and how to use them to your benefit.

All for free!

    1. Introduction to Human Centred Design [5 min]

    1. 2.1. Introduction to Levels of Cognition [14 min]

    2. 2.2. Basic Cognitive Functions [4 min]

    3. 2.3. Models of Human Cognition [10 min]

    4. 2.4. Transparent User Interfaces [3 min]

    5. 2.5. Not a Zero Sum Game [3 min]

    1. 3.1. Using Levels of Cognition to Improve Products [6½ min]

    2. Q & A session with my colleague about levels of cognition and design

    1. 4.1. Introduction to Embodiment [8 min]

    2. 4.2. Embodied Physics [14 min]

    3. 4.3. Embodied Geography [3 min]

    4. 4.4. Embodied Layout [4½ min]

    5. Inspecting embodied layout using the Squint Eye Blur Tool, version 3.0

    6. Inspecting embodied design and graphical layout using the Squint Eye Blur Tool

    7. 4.5. Embodied Emotions [5 min]

    8. 4.6. Embodiment Also Means Middleworld [11 min]

    1. 5.1. Introduction to Congruency & Redundancy [16½ min]

    2. 5.2. Examples of Congruency and Redundancy in Digital Design [5½ min]

    3. 5.3. Examples of Congruency and Redundancy in Industrial Design [3 min]

    4. 5.4. Congruency and Redundancy in Manuals [4½ min]

    1. 6.1. External Cognition for Motor Cognition, Memory, Motivation and Interaction Guidance [11½ min]

    2. 6.2. Intellectual Cognition and Examples [10½ min]

    3. 6.3. Exercise in External Cognition [5 min]

About this course

  • Free
  • 39 lessons
  • 4 hours of video content

What will you get?

  • 5+ Hours of On-Demand Video

    Watch at your own pace and in high quality.

  • Access to our community

  • Life-Time Access

  • Exercises & Actionable Guidelines

  • Downloadable Slides

    All the course slides will available to download, so you can use them as a guide for you next project.

  • Certificate of Completion

After the course you will be able to

  • Apply psychology and behaviour science to design concepts and prototypes.

  • Understand of the concepts like “intuitive”, “usability and user-friendly”, “user experience” or “human factors”.

  • List advantages and disadvantages of various design solutions based on expert knowledge.

  • Design any technology for shared ‘human’ qualities.

  • Plan, perform and report systematic UX Reviews.

  • Write usability requirements specification rooted in HCD

Why is the course free?

This 5-hour online course contain excerpts from our three-day in-person masterclass in UX Expert tools, which take place twice a year at our offices in central Copenhagen. We have just updated the overall format of the 3-day masterclass, and this online course is structured around the previous format. Therefore, we have decided to make the online version completely free! If you would like to learn More about our (danish) three day classes, you can click the link below:

Don't take it from us

This is what our students say about the course:

“It is concrete with design drivers and lots of examples. You can sit down and listen to something from this class, and then start applying it. This class has a theoretical depth and an explanation of things, that are sometimes missing in the UX-industry. ”


“In my experience with education so far it was sometimes hard to put things together. But this course gives you this very useful scientific framework that is really useful and actually created order in my head. 
I was thinking that ‘this is how it should be presented. 

Compared to what I have learned in other places, I can tell you that this course is really precious.”


“It is really difficult to get design right the the first time. There are so many things to take into consideration. This course not only shows you why, but also shows you a discipline that makes it easier and systematic.”


Want To Get Instant Feedback On Your Design?

The UX Design Review is one of the most cost-effective methods to ensure your design performs as intended in the hands of the users. Our design review builds on the foundation, which you are introduced to in this course.

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